Selected: fully customisable Korean WaveWhen it comes to pop culture, South Korea punches well above its weight, exporting films, TV dramas, and pop music all over the globe in a phenomenon known as Hallyu, or “Korean Wave.” Over the course of almost two weeks, you’ll see firsthand how this small country has transformed into a global entertainment powerhouse.This trip takes you to some of the most unique places in Korea on a quest to seek out hotspots made famous by K-dramas and K-pop. One day you’ll be sipping coffee and dining on fusion food in the coolest corners of the capital, while another strolling through a traditional Hanok village in picturesque, chilled-out environs of Jeonju. This is a real dive into what makes modern South Korea so alluring and a chance for you to personally witness the mojo that put the place firmly on the pop cultural map.Read more LocationSouth Korea Suggested Length13 days /12 nights Activity Level Fully customisable Every trip is unique Ratings LightLight mobility requirements as sightseeing activities are done predominantly by vehicle, with light walking SteadyIdeal for most fitness levels. Sightseeing involves walking and being on your feet for a couple of hours at a time, with down-time included too ActiveRequires a moderate level of fitness. Activities and sightseeing will generally involve walking and being on your foot for much of the day. Often includes light activities such as cycling, kayaking, or hands-on experiences AdventureDemands higher fitness. Most days will include a substantial amount of walking and/or activity throughout the day. EnergeticFor people who love being active. We reserve this rating for active itineraries with substantial movement and adventure activities almost every day. Trip highlights Itinerary Is this trip for you? Reviews What's included Feel the heartbeat of Seoul by hitting some of the city’s most famous K-drama and K-pop locations and bust some moves at a K-pop dance class Take in the beach views from Anmok Coffee Street in the coastal city of Gangneung, where you can also visit the famous BTS bus stop Transport yourself into the past with a stop-off at Hapcheon Movie Theme Park – the filming studio for many period dramas Soak up the technicolour splendor of Busan’s Gamcheon Cultural Village ItineraryAll itineraries are fully customisable. Our destination experts created this trip as an example of a cultural adventure: combining remarkable sights, guided experiences and a slice of everyday local life. Choose us, and we’ll create you a custom holiday where every detail reflects your pace, passions and preferences. Take as much or as little from this trip idea as you want, talk to us when you’re ready. Plan my trip Image Image Day 1-4Seoul Highlights: Tick off the K-wave hotspots like HiKR Ground, K-Star Road, Starfield Library and Ikseondong. Learn the hottest new dance move at a K-pop dance class.This sprawling metropolis is like an organism unto itself, the very definition of a 21st century city. Yet its ultra-modern, kinetic streets coexist with deep tradition and history dating back thousands of years, making it one of our favorite places. On your first day you’ll experience the city’s verve by hitting some of the most legendary spots on the K-wave map, followed by a chance to strut your stuff at a K-pop dance class on day two. Between it all, you’ll graze on the street food that has helped make Seoul one of the most delicious cities on the planet. Experiences Seoul • South Korea K-pop dance classIn Seoul’s trendy Hongdae district, you’ll often find students from the local universities practicing the latest K-pop dances. Any flattish area will seemingly do; all the better, if there’s something reflective to show the moves from a front angle... Can't see exactly what you want?These are just a few of the experiences we can include in your trip. Chat with our experts to create a trip that's uniquely yours. Make an enquiry Accommodation Seoul • South Korea Moderate 9 Brick Hotel HongdaeWith its youthful demographic and thriving indie arts and music scene, Hongdae makes an appealing alternative to the better-known districts of Myeong-dong and Gangnam. In keeping with the area’s trendy credentials, the 9Brick Hotel is thoroughly stylish and sophisticated, full of warm lighting, exposed brick walls and cosmopolitan atmosphere. Seoul • South Korea Superior L7 HongdaeLocated in the centre of urban arts and youth culture Hongdae, the L7 Hongdae offers a trendy stay complete with cityscape views. The 340 guestrooms are chic and stylish decorated in bold blues and cosy yellows with floor to ceiling windows for a full view of the city. Not quite what you had in mind?We’ve plenty more to choose from, these are just a few of our favourite options. Chat with an expert to find stays that suit your style and budget. Make an enquiry TransportDay 1: Car transfer from Incheon airport to Seoul (50 minutes) Day 5Jeonju Highlights: Spend the night in a traditional Hanok house that is often used for K-drama filming. Rent your own hanbok dress to explore the city in and take some great snaps (optional). Try the Korean food featured in your favourite K-dramas in Korea’s “City of Gastronomy”.Situated in the country’s pastoral southwest, the tranquil burg of Jeonju has blossomed into a must-see destination, largely due to its Hanok Village. This district of historic homes is often used as a backdrop for K-dramas, and during your visit, you’ll stay overnight in one. You can also rent a hanbok----a colorful, traditional Korean outfit---and soak up the serenity along the cobblestone side streets. Despite its beautiful architecture, Jeonju is perhaps even more well-known for its cuisine. It’s been labeled Korea’s “City of Gastronomy,” and the region widely considered to have the best food in the country, especially Korea’s signature dish of bibimbap, which is a Jeonju specialty. Accommodation Jeonju • South Korea Moderate Kunsu ChogajipSurrounded by 800 whitewashed, slate-roofed houses, many of them now converted into boutiques, restaurants and cafés, the Chogajip Hanok offers the chance to experience traditional Korean hospitality. Jeonju • South Korea Superior Lahan Hotel JeonjuLocated next to the Jeonju Hanok Village, the Lahan Hotel Jeonju is a great base for exploring the city. The décor and atmosphere are neutral and contemporary and large windows offer glimpses over Jeonju below. Not quite what you had in mind?We’ve plenty more to choose from, these are just a few of our favourite options. Chat with an expert to find stays that suit your style and budget. Make an enquiry TransportDay 5: High speed train transfer from Seoul to Jeonju (2 hours) Day 6-8Busan Highlights: Stop-off on the way to Busan at visit the filming set for many a period drama at Hapcheon Movie theme park. Walk the road of the Korea’s silver screen royalty at BIFF Square. Head out of the city to the stunning 400-year-old Ahopsan Bamboo Forest.Home to shimmering high-rises, lively markets, and sandy beaches, this once rough-and-tumble port town has morphed into a modern, sophisticated city. On your way there you’ll pay a visit to the Hapcheon Movie Theme Park, a collection of period film sets that will transport you to another era. After arriving in town, you’ll spend a day diving into its many splendours----including a visit to the historic Jagalchi Fish Market, as well as the colorful and quaint Gamcheon Culture Village. You’ll also head out of town where you can take in the fresh air at Ahopsan Bamboo Forest, before spending your final day exploring sites such as Huinnyeol Culture Village and the majesty of Haeundae Beach. Accommodation Busan • South Korea Moderate Good Ol’ Days BusanWith a focus on bringing out the joys of the past, the Good Ol' Days hotel blends the history of the Jungang-dong area in Busan with the modern day. Busan • South Korea Superior L7 HaeundaeA stylish modern base by the shore, L7 Haeundae offers light filled rooms with ocean or city views, a vibrant rooftop pool and effortless access to the beach and Busan’s best dining and nightlife. Busan • South Korea Moderate Ramada Encore by Wyndham Busan HaeundaeJust a 7 minute walk from Busan’s famous Haeundae beach and around the corner from Haeundae subway station, this hotel is in a great location to make the most of what this buzzing city has to offer. Not quite what you had in mind?We’ve plenty more to choose from, these are just a few of our favourite options. Chat with an expert to find stays that suit your style and budget. Make an enquiry TransportDay 6: Car transfer from Jeonju to Busan via Hapcheon Movie Theme Park (1.5 hours, 2 hours) Day 8: Car transfer from hotel to Incheon airport (50 minutes) Day 9-11Gangneung Highlights: tike a pose at the famous BTS Bus Stop. Take in the glory of Yeongjin Beach, featured in two famous K-dramas. Immersive yourself in the incredible digital art exhibition at ARTE Museum. Eat to your heart’s content at Chodang Dubu Village.While Busan is famous for its beaches, the pleasant, oceanside town of Gangneung outdoes South Korea’s second city when it comes to stretches of sand. On your first day, you’ll pay your respects to the world’s biggest boy band with a visit to the famous “BTS Bus Stop." Afterwards you’ll stop off at Yeongjin Beach (filming location for several dramas) before satisfying your cravings for local tofu at Chongdang Dubu Village. In the afternoon, you’ll explore Gangneung’s Jungang Market and then amble down Wolhwa Street, a walking trail built along a disused railway. Finally, you’ll delve into the wondrous exhibits on display at the ARTE Museum, Korea’s largest immersive digital experience. Experiences Gangneung • South Korea ARTE museum GangneungStep into one of Korea’s most immersive art spaces, where digital nature comes alive through light, sound, and scent. Can't see exactly what you want?These are just a few of the experiences we can include in your trip. Chat with our experts to create a trip that's uniquely yours. Make an enquiry Accommodation Gangneung • South Korea Deluxe St. John's HotelLocated alongside Gangmun Beach and its lush pine forests, St. John's hotel offers comfortable luxury in the heart of Gangneung. Rooms are sleek and minimalist with light wooden furnishings and greys and blues to echo the sea outside and every bedroom has a private balcony (though not all have sea views) to relax on. Not quite what you had in mind?We’ve plenty more to choose from, these are just a few of our favourite options. Chat with an expert to find stays that suit your style and budget. Make an enquiry TransportDay 9: High speed train transfer from Busan to Seoul (3 hours 30 minutes) High speed train transfer from Seoul to Gangneung (2 hours) Day 12Seoul Highlights: With last day free, explore the ‘Brooklyn of Seoul; Seongsu-dong neighbourhood and check out the latest in K-cosmetics at the Amorepacific flagship store (optional). Head to ‘hip-jiro’ and dine with the locals. Watch the sun set over the city from Namsan Tower.Thanks to the KTX high-speed rail, it’s less than a two-hour ride back into the Seoul, where there’s still plenty of exploring to do. Head into Seongsu-dong, which is sometimes called the “Brooklyn of Seoul” due to its fashionable residents and funky restaurants cafes. After that you can get your shopping on at the Amorepacific headquarters, where the latest and greatest Korean cosmetics are sold, or instead make a beeline for Euljiro, a district of former machine shops that has transformed into a premier foodie hotspot. Why not head up to Namsan Tower, where you can take in one last sunset over Korea’s city that never sleeps? It’s the perfect way to end your holiday to South Korea. TransportDay 13: Car transfer from hotel to Incheon airport (50 minutes) Is this trip for you? What's greatExplore K-pop and K-drama hotspots throughout the country.Enjoy a mix of modern city, traditional village, quiet forest, and picturesque beaches.Hanok stay – take a step back in time any stay in a traditional Korean Hanok village in Jeonju in a filming location for the drama “Mister Sunshine”.Although there are 4 destinations, you have ample time in each to both explore the sights and get an in-depth look at each location but also have some down time to relax without rushing.Things to considerHanok stays only have futons available instead of western style beds. Hotels are available as an alternative but if you would like a Hanok experience you may need to switch destinations or have it in Seoul.As mostly public transport will be used during the trip, you’ll need to be light with luggage.Certain times of the year can make beachside destinations more expensive and crowded, so make sure to factor this into your plans. ReviewsOur trips start with listening. These honest, unedited reviews show how we put people first - because making customers happy is what we’re here to do.Read more reviews I was very impressed by the assistance I received from Sora who put together a very comprehensive itinerary for our stay in Busan.Especially the day tour with a private driver and tour guide. I will certainly recommend your agency to my friends who may be thinking of travelling to [...] This was our second trip planned through InsideAsia - we used them for a small-group Japan tour in 2023, and came back for a self-guided Korea and Japan trip in 2026. Both of my sons have severe food allergies, and the combination of having translated allergy information sheets prepared ahead [...] What's included? What's includedBreakfast every day One lunchThree full-day experiences: Private city tour of Seoul including Deoksugung Palace, HiKR ground, Ikseondong, Cheonggye Stream, Insadong Antique Alley, K-star Road, COEX Starfield Library.Private tour of Busan - Gamcheon Culture Village, BIFF square, Jagalchi Market, Haeundae/Gwangali Beach and Ahopsan Bamboo Forest. Private tour of Gangneung - BTS bus stop, Yeongjin Beach, Jumunjin Fsh Market, Chodang Tofu Village, Gyeongpo Pavillion, Ojukheon House & Anmok Coffee StreetThree half-day experiences: K-pop Dance class, Hapcheon Movie Theme Park stop-off, ARTE Museum ticketsAll entrance fees to sites included in guided experiencesAll internal transport & accommodationPrivate airport transfersWi-fi devicePre-loaded T-money transport cardNot includedInternational flights Meals not mentioned Entrance fees to any sites not included in guided experiences Tips for guides & porters
I was very impressed by the assistance I received from Sora who put together a very comprehensive itinerary for our stay in Busan.Especially the day tour with a private driver and tour guide. I will certainly recommend your agency to my friends who may be thinking of travelling to [...]
This was our second trip planned through InsideAsia - we used them for a small-group Japan tour in 2023, and came back for a self-guided Korea and Japan trip in 2026. Both of my sons have severe food allergies, and the combination of having translated allergy information sheets prepared ahead [...]