Selected: fully customisable

Korean Wave

When it comes to pop culture, South Korea punches well above its weight, exporting films, TV dramas, and pop music all over the globe in a phenomenon known as Hallyu, or “Korean Wave.” Over the course of almost two weeks, you’ll see firsthand how this small country has transformed into a global entertainment powerhouse.

Location
South Korea
Suggested Length
13 days /
12
nights
Activity Level
Fully customisable
Every trip is unique
A tourist in the Euljiro Neon street in South Korea taking a selfie in a reflective surface on a Korean Wave itinerary
A neon lit gamestore in South Korea Busan
A tourist in South Korea trying traditional food on a Korean Wave itinerary
Magazine booth lit up in South Korea

Ratings

Light

Light mobility requirements as sightseeing activities are done predominantly by vehicle, with light walking

Steady

Ideal for most fitness levels. Sightseeing involves walking and being on your feet for a couple of hours at a time, with down-time included too

Active

Requires a moderate level of fitness. Activities and sightseeing will generally involve walking and being on your foot for much of the day. Often includes light activities such as cycling, kayaking, or hands-on experiences

Adventure

Demands higher fitness. Most days will include a substantial amount of walking and/or activity throughout the day.  

Energetic

For people who love being active. We reserve this rating for active itineraries with substantial movement and adventure activities almost every day.  

Feel the heartbeat of Seoul by hitting some of the city’s most famous K-drama and K-pop locations and bust some moves at a K-pop dance class

Take in the beach views from Anmok Coffee Street in the coastal city of Gangneung, where you can also visit the famous BTS bus stop

Transport yourself into the past with a stop-off at Hapcheon Movie Theme Park – the filming studio for many period dramas

Soak up the technicolour splendor of Busan’s Gamcheon Cultural Village

BTS Bus Stop in beach with white sand in Gangneung South Korea

Itinerary

All itineraries are fully customisable.

Our destination experts created this trip as an example of a cultural adventure: combining remarkable sights, guided experiences and a slice of everyday local life.

Choose us, and we’ll create you a custom holiday where every detail reflects your pace, passions and preferences. Take as much or as little from this trip idea as you want, talk to us when you’re ready.
Image
Map showing Korean Wave itinerary route
Image
Map showing Korean Wave itinerary route
Day 1-4

Seoul

Changing of the guard ceremony in Seoul Palace in front of modern skyscraper buildings
Highlights:

Tick off the K-wave hotspots like HiKR Ground, K-Star Road, Starfield Library and Ikseondong.

Learn the hottest new dance move at a K-pop dance class.

This sprawling metropolis is like an organism unto itself, the very definition of a 21st century city. Yet its ultra-modern, kinetic streets coexist with deep tradition and history dating back thousands of years, making it one of our favorite places. On your first day you’ll experience the city’s verve by hitting some of the most legendary spots on the K-wave map, followed by a chance to strut your stuff at a K-pop dance class on day two. Between it all, you’ll graze on the street food that has helped make Seoul one of the most delicious cities on the planet.

Transport

Day 1: 
Car transfer from Incheon airport to Seoul (50 minutes) 

Day 5

Jeonju 

A couple of tourists dressed in traditional South Korean hanbok during a photoshoot
Highlights:

Spend the night in a traditional Hanok house that is often used for K-drama filming.

Rent your own hanbok dress to explore the city in and take some great snaps (optional).

Try the Korean food featured in your favourite K-dramas in Korea’s “City of Gastronomy”.

Situated in the country’s pastoral southwest, the tranquil burg of Jeonju has blossomed into a must-see destination, largely due to its Hanok Village. This district of historic homes is often used as a backdrop for K-dramas, and during your visit, you’ll stay overnight in one. You can also rent a hanbok----a colorful, traditional Korean outfit---and soak up the serenity along the cobblestone side streets. Despite its beautiful architecture, Jeonju is perhaps even more well-known for its cuisine. It’s been labeled Korea’s “City of Gastronomy,” and the region widely considered to have the best food in the country, especially Korea’s signature dish of bibimbap, which is a Jeonju specialty.

Transport

Day 5: 
High speed train transfer from Seoul to Jeonju (2 hours) 

Day 6-8

Busan 

Street art portrait of a Korean idol in the streets of Busan
Highlights:

Stop-off on the way to Busan at visit the filming set for many a period drama at Hapcheon Movie theme park.

Walk the road of the Korea’s silver screen royalty at BIFF Square.

Head out of the city to the stunning 400-year-old Ahopsan Bamboo Forest.

Home to shimmering high-rises, lively markets, and sandy beaches, this once rough-and-tumble port town has morphed into a modern, sophisticated city. On your way there you’ll pay a visit to the Hapcheon Movie Theme Park, a collection of period film sets that will transport you to another era. After arriving in town, you’ll spend a day diving into its many splendours----including a visit to the historic Jagalchi Fish Market, as well as the colorful and quaint Gamcheon Culture Village. You’ll also head out of town where you can take in the fresh air at Ahopsan Bamboo Forest, before spending your final day exploring sites such as Huinnyeol Culture Village and the majesty of Haeundae Beach.

Transport

Day 6: 
Car transfer from Jeonju to Busan via Hapcheon Movie Theme Park (1.5 hours, 2 hours) 

Day 8: 
Car transfer from hotel to Incheon airport (50 minutes)

Day 9-11

Gangneung

Haslla art world museum view of the coast and rooftop exhibition in Gangneung South Korea May
Highlights:

tike a pose at the famous BTS Bus Stop.

Take in the glory of Yeongjin Beach, featured in two famous K-dramas.

Immersive yourself in the incredible digital art exhibition at ARTE Museum.

Eat to your heart’s content at Chodang Dubu Village.

While Busan is famous for its beaches, the pleasant, oceanside town of Gangneung outdoes South Korea’s second city when it comes to stretches of sand. On your first day, you’ll pay your respects to the world’s biggest boy band with a visit to the famous “BTS Bus Stop." Afterwards you’ll stop off at Yeongjin Beach (filming location for several dramas) before satisfying your cravings for local tofu at Chongdang Dubu Village. In the afternoon, you’ll explore Gangneung’s Jungang Market and then amble down Wolhwa Street, a walking trail built along a disused railway. Finally, you’ll delve into the wondrous exhibits on display at the ARTE Museum, Korea’s largest immersive digital experience.

Experiences
Transport

Day 9: 
High speed train transfer from Busan to Seoul (3 hours 30 minutes) 
High speed train transfer from Seoul to Gangneung (2 hours)

Day 12

Seoul 

crowd outside a bakery in Seoul
Highlights:

With last day free, explore the ‘Brooklyn of Seoul; Seongsu-dong neighbourhood and check out the latest in K-cosmetics at the Amorepacific flagship store (optional).

Head to ‘hip-jiro’ and dine with the locals.

Watch the sun set over the city from Namsan Tower.

Thanks to the KTX high-speed rail, it’s less than a two-hour ride back into the Seoul, where there’s still plenty of exploring to do. Head into Seongsu-dong, which is sometimes called the “Brooklyn of Seoul” due to its fashionable residents and funky restaurants cafes. After that you can get your shopping on at the Amorepacific headquarters, where the latest and greatest Korean cosmetics are sold, or instead make a beeline for Euljiro, a district of former machine shops that has transformed into a premier foodie hotspot. Why not head up to Namsan Tower, where you can take in one last sunset over Korea’s city that never sleeps? It’s the perfect way to end your holiday to South Korea.

Transport

Day 13:
Car transfer from hotel to Incheon airport (50 minutes)

Decorative collage showing women in colorful traditional Korean hanbok on pink patterned background with bubble tea and traditional hat illustrations

Is this trip for you?

What's great

  • Explore K-pop and K-drama hotspots throughout the country.
  • Enjoy a mix of modern city, traditional village, quiet forest, and picturesque beaches.
  • Hanok stay – take a step back in time any stay in a traditional Korean Hanok village in Jeonju in a filming location for the drama “Mister Sunshine”.
  • Although there are 4 destinations, you have ample time in each to both explore the sights and get an in-depth look at each location but also have some down time to relax without rushing.

Things to consider

  • Hanok stays only have futons available instead of western style beds. Hotels are available as an alternative but if you would like a Hanok experience you may need to switch destinations or have it in Seoul.
  • As mostly public transport will be used during the trip, you’ll need to be light with luggage.
  • Certain times of the year can make beachside destinations more expensive and crowded, so make sure to factor this into your plans.

What's included?

What's included

  • Breakfast every day 
  • One lunch
  • Three full-day experiences: Private city tour of Seoul including Deoksugung Palace, HiKR ground, Ikseondong, Cheonggye Stream, Insadong Antique Alley, K-star Road, COEX Starfield Library.
    Private tour of Busan - Gamcheon Culture Village, BIFF square, Jagalchi Market, Haeundae/Gwangali Beach and Ahopsan Bamboo Forest. Private tour of Gangneung - BTS bus stop, Yeongjin Beach, Jumunjin Fsh Market, Chodang Tofu Village, Gyeongpo Pavillion, Ojukheon House & Anmok Coffee Street
  • Three half-day experiences: K-pop Dance class, Hapcheon Movie Theme Park stop-off, ARTE Museum tickets
  • All entrance fees to sites included in guided experiences
  • All internal transport & accommodation
  • Private airport transfers
  • Wi-fi device
  • Pre-loaded T-money transport card

Not included

  • International flights 
  • Meals not mentioned 
  • Entrance fees to any sites not included in guided experiences 
  • Tips for guides & porters