Typical Vietnamese food on a table

What makes Vietnam so special?

Ask a hundred different people and you’ll get a hundred different answers. But, come expecting to find Vietnam beautiful but undeveloped and you'll soon find your stereotypes exploded.

Of course, it should come as no surprise there are skyscrapers in Ho Chi Minh City and luxury resorts on the beaches of Ninh Van Bay. But craft beer tasting tours? Modern art installations? Tech start-ups wedged between noodle stalls, and minimalist coffee roasters alongside bike repair shops?

This is no longer the developing world: modern Vietnam is a forward-looking, trend-conscious, dynamic player globally, with an entrepreneurial spirit and an indomitable drive to survive and thrive. And we're absolutely obsessed by it.

What makes Vietnam so special?

"What makes Vietnam special, ultimately, is its people. Not just the commuters you'll share your morning coffee with in backstreet Hanoi cafés. But, the generous, funny and impressively knowledgeable guides too, who bring our wonderful tours to life. And it's the people in rural villages who welcome you into their homes, and won't let you leave without a cup of tea and a snack.

"It's anyone who takes the time to tell their story and share a little bit of their life with you — and you won't find that hard to find in Vietnam."

Charlotte, Southeast Asia specialist

Motorbike in Vietnam street
Vietnamese people fishing at a harbour in Con Dao

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