Trip code

When it comes to pop culture, South Korea punches well above its weight, exporting films, TV dramas, and pop music all over the globe in a phenomenon known as Hallyu, or “Korean Wave.” Over the course of almost two weeks, you’ll see firsthand how this small country has transformed into a global entertainment powerhouse.

This trip takes you to some of the most unique places in Korea on a quest to seek out hotspots made famous by K-dramas and K-pop. One day you’ll be sipping coffee and dining on fusion food in the coolest corners of the capital, while another strolling through a traditional Hanok village in picturesque, chilled-out environs of Jeonju. This is a real dove into what makes modern South Korea so alluring and a chance for you to personally witness the mojo that put the place firmly on the pop cultural map.


Price based on 3* accommodation
Price based on 4* accommodation
Let us help plan your trip and make it perfect for you

Key facts

12 nights/ 13 days  
Feel the heartbeat of Seoul by hitting some of the city’s most famous K-drama and K-pop locations
Take in the beach views from Anmok Coffee Street in the coastal city of Gangneung, where you can also visit the famous BTS bus stop
Bust some moves at a K-pop dance class
Transport yourself into the past with a stop-off at Hapcheon Movie Theme Park – the filming studio for many period dramas
Soak up the technicolor splendor of Busan’s Gamcheon Cultural Village
DAY 1-3, 12-13 SEOUL DAY 6-8 BUSAN DAY 1-4, 12-13 SEOUL DAY 6 (stop off) HAPCHEON DAY 9-11 GANGNEUNG DAY 5 JEONJU

Transport in detail

This tour makes the most of Korea’s fantastic public transport system with most journeys via high speed KTX train. Just one connection is by private car with a stop-off along the way

What's great

Explore K-pop and K-drama hotspots throughout the country.

Enjoy a mix of modern city, traditional village, quiet forest, and picturesque beaches.

Hanok stay – take a step back in time any stay in a traditional Korean Hanok village in Jeonju in a filming location for the drama “Mister Sunshine”.

Although there are 4 destinations, you have ample time in each to both explore the sights and get an in-depth look at each location but also have some down time to relax without rushing.

Things to consider

No western bed option for the Hanok stay. Hotels are available as an alternative but if you would like a Hanok experience you may need to switch destinations or have it in Seoul.

As mostly public transport will be used during the trip, you’ll need to be light with luggage.

Certain times of the year can make beachside destinations more expensive and crowded, so make sure to factor this into your plans.

The experience

Day 1-4


This sprawling metropolis is like an organism unto itself, the very definition of a 21st century city. Yet its ultra-modern, kinetic streets coexist with deep tradition and history dating back thousands of years, making it one of our favorite places. On your first day you’ll experience the city’s verve by hitting some of the most legendary spots on the K-wave map, followed by a chance to strut your stuff at a K-pop dance class on day two. On the third day you’ll wander through the abandoned theme park, Yongma Land, the setting for many K-pop videos. Between it all, you’ll graze on the street food that has helped make Seoul one of the most delicious cities on the planet.

Cheonggyecheon stream in downtown Seoul at night with lights reflecting on the water


Tick off the K-wave hotspots like HiKR Ground, K-Star Road, Starfield Library and Ikseondong.

Learn the hottest new dance move at a K-pop dance class.

Explore the abandoned theme park Yongma Land with our insider guide, the filming back drop for many K-pop hits.

Crowded downtown image of central Seoul in South Korea

Day 5


Situated in the country’s pastoral southwest, the tranquil burg of Jeonju has blossomed into a must-see destination, largely due to its Hanok Village. This district of historic homes is often used as a backdrop for K-dramas, and during your visit, you’ll stay overnight in one. You can also rent a hanbok----a colorful, traditional Korean outfit---and soak up the serenity along the cobblestone side streets. Despite its beautiful architecture, Jeonju is perhaps even more well-known for its cuisine. It’s been labeled Korea’s “City of Gastronomy,” and the region widely considered to have the best food in the country, especially Korea’s signature dish of bibimbap, which is a Jeonju specialty.

Two women walk side by side in traditional hanbok dresses in Jeonju, South Korea


Spend the night in a traditional Hanok house that is often used for K-drama filming.

Rent your own hanbok dress to explore the city in and take some great snaps (optional).

Try the Korean food featured in your favorite K-dramas in Korea’s “City of Gastronomy”.

Traditional colorful Hanok House in front of a private garden in Jeonju, Korea

The finer detail

  • Breakfast every day 

  • One lunch

  • Three full-day experiences: Private city tour of Seoul including Deoksugung Palace, HiKR ground, Ikseondong, Cheonggye Stream, Insadong Antique Alley, K-star Road, COEX Starfield Library.
    Private tour of Busan - Gamcheon Culture Village, BIFF square, Jagalchi Market, Haeundae/Gwangali Beach and Ahopsan Bamboo Forest. Private tour of Gangneung - BTS bus stop, Yeongjin Beach, Jumunjin Fsh Market, Chodang Tofu Village, Gyeongpo Pavillion, Ojukheon House & Anmok Coffee Street

  • Four half-day experiences: Tour of Yongma Land in Seoul, K-pop Dance class, Hapcheon Movie Theme Park stop-off, ARTE Museum tickets

  • All entrance fees to sites included in guided experiences

  • All internal transport & accommodation

  • Private airport transfers

  • Wi-fi device

  • Pre-loaded T-money transport card

Day 1: 
Car transfer from Incheon airport to Seoul (50 minutes) 

Day 5: 
High speed train transfer from Seoul to Jeonju (2 hours) 

Day 6: 
Car transfer from Jeonju to Busan via Hapcheon Movie Theme Park (1.5 hours, 2 hours) 

Day 8: 
Car transfer from hotel to Incheon airport (50 minutes)

Day 9: 
High speed train transfer from Busan to Seoul (3 hours 30 minutes) 
High speed train transfer from Seoul to Gangneung (2 hours)

Day 13:

Car transfer from hotel to Incheon airport (50 minutes)

  • International flights 

  • Meals not mentioned 

  • Entrance fees to any sites not included in guided experiences 

  • Tips for guides & porters