Two people walking up steps to Kifune Shrine

Our guide to Japan's top places, plus our lesser-known favourites

Japan has enough headline destinations to fill several holidays, but our biggest tip? Also go somewhere you’ve never heard of. Somewhere small and rural, where visitors are a novelty. Those are the places where the magic really happens. 

Strewn like pebbles along 3,000 kilometres of the Pacific coast of East Asia, the 6,852 islands of the Japanese archipelago range from the minuscule to the massive (Honshu alone is almost the size of the whole UK). Of the four main islands, Honshu has the country’s biggest cities, its most storied historical sites, and the magnificent snow-capped peaks of the Japan Alps. Northerly Hokkaido is dominated by rolling plains and dramatic national parks. Kyushu is a fiery land of lush forest, volcanoes and cosmopolitan cities, while Shikoku is the forgotten sibling — its plunging valleys concealing hidden villages and ancient hot springs. 

Within these islands the variety is endless. Sure, you could stick to the cities — Japan has some of the biggest, boldest and most exciting in the world. But do that and you’ll miss everything else: the pickled-in-aspic samurai towns, the remote alpine villages, the tiny islands brimming with contemporary art, and the mountaintop temple communities unchanged for centuries.  

Get yourself to the pristine beaches of Ishigaki or the virgin jungle of Yakushima, hit the slopes at the world-class ski resorts of Niseko or dive into turquoise seas and scuba off the coast of Okinawa. Tokyo and Kyoto are just the beginning. 

"What do Japanese artisans, engineers, Zen philosophy, and cuisine have in common? Simplicity and attention to detail." - Hector Garcia

Snowy in winter and balmy in summer, with rolling hills, wide open spaces, lakes, rivers and nature reserves, Hokkaido is a haven for wildlife and dramatic natural scenery.
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Revitalise the body in tiny hot-spring towns and salve the spirit in the sacred mountain temples: Tohoku is the place to lose yourself in the romance of rural Japan.
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It may be dominated by the world’s biggest city, but Kanto’s unsung highlights include mountain hikes, hidden beaches and some of the most spectacularly ornate shrines in Japan.
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The most diverse of Japan’s regions stretches from coast to coast, encompassing snow-capped mountains dotted with thatch-roofed villages and small coastal cities with beautifully preserved craft districts.
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Balancing historic Kyoto and buzzing Osaka, with ancient pilgrimage routes and mountain shrines to boot, Kansai is a microcosm of the best of Japan.
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Chugoku offers world-class modern art alongside time-warp samurai towns, with World Heritage Miyajima providing a counterpoint to Hiroshima’s fascinating but heart-wrenching wartime history.
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The smallest of the four major islands, Shikoku’s plunging valleys and hot-spring towns are a glimpse of Japan before the Meiji Restoration ushered in the industrial age.
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On Japan’s third-largest island, bubbling, sulphurous waters rise from the ground while cities pulse with cosmopolitan history and dense rainforests hum with life.
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With white sandy beaches, coral reefs subtropical climate — plus a totally unique Ryukyu culture rooted in pre-Japanese kingdoms — Okinawa is much more than “Japan’s Hawaii”.
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The InsideAsia team in Bristol

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